+48 71 733 44 31 j.lichwa@wroclovedesign.pl
  • Date
    19 maja 2016
  • Location
    Aleja Bielany, Bielany Wrocławskie
  • Tickets
    200
  • Speakers
    11
About the seminar

The seminar ‘Design for Business’ is a recurring event held during Wroclove Design Festival, which role is to present measurable market benefits resulting from the use of design. The aim of the seminar is to raise entrepreneurs’ awareness of design and provide them with practical knowledge of how to carry out design projects and collaborate with designers successfully.
The motto of the third edition of the Seminar, which will take place in May 2016, is ‘International Design’. Its participants will learn how design offices from Poland, Germany, Italy and Austria operate. Each country has its own design traditions and uses design in its economy to a various degree. On the basis of the case studies presented, the participants will learn how design helps to create innovation and build competitive advantage of companies from different countries and industries.
The success of the product on the international market is closely linked to its fit into the local culture and customer expectations. Designers are the best source of knowledge on this subject, because their core competence is deep understanding of users. Participation in the seminar will be an opportunity to learn the best international practices, gain knowledge about cultural differences in design and get acquainted with the global design trends.

Our Speakers

Our speakers are people experienced in both fields of activity – in business as well as in design.
They will speak about their experiences, lead workshops and present interesting case studies. They will show the good and the bad examples and present the latest trends in their fields of activity.

PROGRAM
  • 19 of May 2016
    Day 1
  • Seminar
08:30 – 09:00 - Registration

handshake
09:00 – 09:05 Welcome speech
Wroclove Design representative

kubasek_foto
09:05 - 09:40 EUROPA 3.0 – Direction of European design in light of 3th industrial revolution
Krzysztof Kubasek, KUBASEK STUDIO

Lukasz_Liebersbach_kwadrat
09:40 - 10:15 The role of design in international expansion
Łukasz Liebersbach, Wroclaw Centre for Technology Transfer

Julian_Witte_kwadrat
10:15 – 10:55 Design integration into the product development process.
Julian Witte, Formgate

Michael_Schneider_kwadrat
10:55 – 11:30 Case study of an international cooperation: furniture design project for the Japanese brand Condehouse
Michael Schneider, designschneider

11:30 - 12:00 - Coffee break

1-02
12:00 – 12:35 Design – a tool to solve problems
Szymon Hanczar & Magda Garncarz, Hanczar Studio

logotyp_Deante_biale_tlo
12:35 - 13:10  „Pokieruj wodą… pod prąd”- o realiach projektowania dla polskiej firmy Deante
Michał Łój i Anna Kowalska, Deante

Robert_Majkut_kwadrat
13:10 – 13:45 From the future to now
Robert Majkut, Robert Majkut Design

13:45 – 14:15 - Coffee break

1-04
14:15 – 14:50 Design as a strategic tool
Andrea Bandirali & Carlo Ciciliot, EMO Design

Focusing on a market-oriented approach  we are able to use design research and creative expression as strategic tools for its clients. It works with the potential or existing value system of a company to create solutions aimed accurately at a specific market, allowing the clients to differentiate their offerings from those of their competitors. The approach to each project is driven by in-depth research into the behaviour, desires and needs of the final user/consumer. Emo design believes that a proper use of the "design tool" provides a clear competitive advantage for any company while products get a clear and credible positioning.

Ed_500x500
14:50 – 15:25 Next level design
Didi Lenz, Bene

Chmara 500x500
15:25 – 16:00 Is design a service?
Maciej Chmara, chmara.rosinke

16:00 - Refreshments and networking

Seminar fee is 50zł. Bank transfer details will be sent to you by email after confirmation of your registration. The number of places is limited.

GET TICKETS NOW

Galeria Handlowa
Address
Czekoladowa 12, 55-040 Bielany Wrocławskie

Patronage:

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Official Partners:

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Organizers:

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Partners:

1-07_BW
berlinPoland
IDZ-4002

Design Companies and Studios:

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1-04_BW-400x400
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Bene2
1-08_BW
chmara
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1-02_BW-1

Media Partners:

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